https://www.laupeltzer.com/work daily 1.0 2025-10-30 https://images.squarespace-cdn.com/content/v1/5b71c535365f028dc8bf6eea/1534429653217-V3Y9LJESXMB4G3V9MRUC/HUDA_makeup1.jpg Work - Art Direction, Script and Storyboard Spot for New Rose Make up Collection https://images.squarespace-cdn.com/content/v1/5b71c535365f028dc8bf6eea/1534355981865-9AJ4QS67IQDNZ6F799TL/SONG_1.jpg Work - Concept, Art Direction and Storyboard We needed to create a video/ident for a song which talked about our Planet Earth https://images.squarespace-cdn.com/content/v1/5b71c535365f028dc8bf6eea/1535148632031-IR4A0SWI4VS7PJ7YI2XJ/ESCADA8.jpg Work - digital magazine Art Direction and Editorial Design for Fashion Publication https://images.squarespace-cdn.com/content/v1/5b71c535365f028dc8bf6eea/1534274154224-UIC34W6U03GDSUDR96RK/ZEE1.jpg Work - Creative / Art Direction Pitch for Image of Zee Español Channel. This is an Indian TV Channel which was launching in Latin America. They wanted to show their colorful Indian identity with a Latin flavor. https://images.squarespace-cdn.com/content/v1/5b71c535365f028dc8bf6eea/1534274596621-RY7ZYWRYJZAUMZJUODVS/VOGUE_1.jpg Work - Vogue Mailing Action Call Spot for Instagram https://images.squarespace-cdn.com/content/v1/5b71c535365f028dc8bf6eea/1534893694983-S5FQ9X9RTPZ03J0PUXAQ/22.jpg Work - Screen Visuals Visual Art and Animation for the play WA! of Fuerza Bruta Theater Group, featured in Tokyo, Japan https://images.squarespace-cdn.com/content/v1/5b71c535365f028dc8bf6eea/1534273811913-QWWLL9AQID7CYSLCJU7J/WIEN0.jpg Work - City of Vienna This project was a pitch for the Identity of the City of Vienna. We were required to work with their Corporate Red and build a consistent image that would show their sophisticated but modern look to the world. https://images.squarespace-cdn.com/content/v1/5b71c535365f028dc8bf6eea/1534429366745-LI619J9GDIURQ9ZLM0FX/MUNICH_1.jpg Work - City of Munich This project was a pitch for the Identity of the City of Munich. We were required to work with their Corporate Red and Yellow and create a visual system which communicates a warmer and closer image of the city. https://images.squarespace-cdn.com/content/v1/5b71c535365f028dc8bf6eea/1534356090905-O5C3ATBLJ051IN0I2IAB/NDTV.jpg Work - art / creative direction Indian TV Channel related to lifestyle: NDTV GOOD TIMES Super modern and dynamic channel. We were given the logo and we built the strategy around having “good times”. https://images.squarespace-cdn.com/content/v1/5b71c535365f028dc8bf6eea/1535148536656-0PY7A5AGA6MT63DT34HK/Reebook6.jpg Work - Reebok Pitch for Social Media Spot with collaboration with Vetements. We had to show the innovation of Reebok and how many models and variations they have performed since the 90’s. https://images.squarespace-cdn.com/content/v1/5b71c535365f028dc8bf6eea/1534882992367-5NCQU52RXG7LC1CJC492/24.jpg Work https://images.squarespace-cdn.com/content/v1/5b71c535365f028dc8bf6eea/1576527452822-D4D2C1DOM13Q8A8LUMZI/3.jpg Work - vogue magazine Creative and Art Direction for Haute Couture Fashion Event Spot for Social Media https://images.squarespace-cdn.com/content/v1/5b71c535365f028dc8bf6eea/1576529109024-HS3QQE3QFSMEGPAFL57J/AD_Leisure4.jpg Work https://images.squarespace-cdn.com/content/v1/5b71c535365f028dc8bf6eea/1576609975108-2J6U85DYOBATTJAPKSH0/10.jpg Work https://images.squarespace-cdn.com/content/v1/5b71c535365f028dc8bf6eea/1649613358426-DO4AUF55WFNUU57UMC9K/stickers.jpg Work https://images.squarespace-cdn.com/content/v1/5b71c535365f028dc8bf6eea/1649614069758-JSE8R1CBZQEID68RGGUR/INTRO.jpg Work https://images.squarespace-cdn.com/content/v1/5b71c535365f028dc8bf6eea/1649619509442-LLJT1VQ40O37TWKMB56E/Intro1+copy.jpg Work https://images.squarespace-cdn.com/content/v1/5b71c535365f028dc8bf6eea/1649636365532-4MRKM4GFZRDGSVWS8BAO/Screen+Shot+2022-04-10+at+4.51.11+PM.png Work - peet's coffee stimulus campaign ANYTHING FOR GOOD COFFEE We would do anything to bring you the best coffee we can. Anything. https://images.squarespace-cdn.com/content/v1/5b71c535365f028dc8bf6eea/1706571977230-EHC86WS1SEVR839H8L7B/depop10.jpg Work - depop in LA Brand campaign to invite people in LA to visit depop. ”depop this look” invites LA to buy curated collections inspired in the most iconic LA restaurants, clubs, stores and neighborhoods. https://images.squarespace-cdn.com/content/v1/5b71c535365f028dc8bf6eea/1534273940499-CPZD8B1SYW42TNCNAOUV/PS_1.jpg Work - Plastic Sunshine Series of Photography Composition of brand elements, elevating the modern and clean look of the photography and brand. https://images.squarespace-cdn.com/content/v1/5b71c535365f028dc8bf6eea/1710277452435-RNUHAG5K4130ASBT6IM7/Screenshot+2024-03-11+at+3.40.04%E2%80%AFPM.png Work https://images.squarespace-cdn.com/content/v1/5b71c535365f028dc8bf6eea/1710278787276-WDXT58L0CYR7UCUGE83T/adidas.jpg Work https://images.squarespace-cdn.com/content/v1/5b71c535365f028dc8bf6eea/1710278976499-XERYEHF66UWUMCGDKXES/calia19.jpg Work https://images.squarespace-cdn.com/content/v1/5b71c535365f028dc8bf6eea/1715454479386-B7Y0K0F6JFB3945HH7UP/Airport1.jpg Work https://images.squarespace-cdn.com/content/v1/5b71c535365f028dc8bf6eea/1649636153241-23Y7V6NA9YGRPWNGQ971/MM.jpg Work https://images.squarespace-cdn.com/content/v1/5b71c535365f028dc8bf6eea/1715459165477-UDAYA6RLWVQ3XEQSNM0S/Airport_Delhi1.jpg Work - VISUAL communication The local culture flows in every execution strategically placed in waiting rooms, aisles and OOH. The visuals were strongly based on Indian iconography, arquitecture, art, textures and traditions. https://images.squarespace-cdn.com/content/v1/5b71c535365f028dc8bf6eea/1649615551252-4I1WTJ2PY2JZAM4EZCEV/Untitled-1+copy+copy.jpg Work - campaign for food networks This was a one-day fun project where I worked on the key visuals for a new app for Food Networks. Now we’re cooking is the tagline suggested for the campaign. https://images.squarespace-cdn.com/content/v1/5b71c535365f028dc8bf6eea/1725665923585-HDOPIT5QTTT7OLSI1NZR/Screenshot+2024-09-06+at+4.38.02%E2%80%AFPM.png Work https://images.squarespace-cdn.com/content/v1/5b71c535365f028dc8bf6eea/1749441941808-C8O3OZ7HXEN1EKA1QT5U/panda1.jpg Work https://images.squarespace-cdn.com/content/v1/5b71c535365f028dc8bf6eea/1749954244163-ZR39YSJIRNKXGC7U4UZ6/PE_pitch1.jpg Work - Panda express pitch In 2024 we pitched to be Panda Express Agency of Record. And we won it. How? Ironically with “love”. The blend between the American Chinese cuisine, done with care, with passion and love, was the key message to transmit on every execution. I art directed and designed a visual system for campaign that would bring the energy, joy and comfort of this amazing client. https://images.squarespace-cdn.com/content/v1/5b71c535365f028dc8bf6eea/1749951486957-WODOOSQC6FWC0GQGIQTH/HF_1.jpg Work https://images.squarespace-cdn.com/content/v1/5b71c535365f028dc8bf6eea/1761864417410-7YGKWXQU9NSRRZSM6EMR/DSG_2.jpg Work - DSG Brand Campaign Inspired in typography and color palettes of traditional college sports, the design relates with parents' own school-day memories while establishing a clear visual link between DICK'S and the DSG brand font. https://www.laupeltzer.com/moodboard daily 0.75 2022-04-11 https://images.squarespace-cdn.com/content/v1/5b71c535365f028dc8bf6eea/1534429514218-M55TT056WFUCCAW9OV6S/FM_Pack.jpg Showroom https://images.squarespace-cdn.com/content/v1/5b71c535365f028dc8bf6eea/1534429514218-M55TT056WFUCCAW9OV6S/FM_Pack.jpg Showroom https://images.squarespace-cdn.com/content/v1/5b71c535365f028dc8bf6eea/1534800367239-CVI76J4ZUMBJ53X46Q7T/KO_14.jpg Showroom - Spot for Presentation https://images.squarespace-cdn.com/content/v1/5b71c535365f028dc8bf6eea/1534800396866-YY2DCVODMHKG4FWGCWU0/56aceabbba27cfec5176863aa6930a4e--beauty-magazine-fashion-advertising.jpg Showroom https://images.squarespace-cdn.com/content/v1/5b71c535365f028dc8bf6eea/1534800851578-TRCCHS43IQDYHX3EI6RW/3.jpg Showroom - Retail Spot for Instagram https://images.squarespace-cdn.com/content/v1/5b71c535365f028dc8bf6eea/1534800619994-WFRVW1EO67BHM6ZMGZVP/1.jpg Showroom - TV Show for Instagram https://images.squarespace-cdn.com/content/v1/5b71c535365f028dc8bf6eea/1534882456368-LCCQ3V71AH54RYYCHO3R/INBOLD_Aviso_A4_Horizontal.jpg Showroom - Poster https://images.squarespace-cdn.com/content/v1/5b71c535365f028dc8bf6eea/1534801165203-ZNTAYKEV45YI8FL2N9MS/RAG_4.jpg Showroom - Music Video Presentation https://images.squarespace-cdn.com/content/v1/5b71c535365f028dc8bf6eea/1534801464175-1PSITJO3QE7G0JJVENNP/5.jpg Showroom https://images.squarespace-cdn.com/content/v1/5b71c535365f028dc8bf6eea/1534801902409-LYW01BOPZNKUW30W7LFR/6.jpg Showroom - Poster https://images.squarespace-cdn.com/content/v1/5b71c535365f028dc8bf6eea/1534802152289-7Y9GQI5PBEPW98ONKP01/9.jpg Showroom - Identity for TV Channel https://images.squarespace-cdn.com/content/v1/5b71c535365f028dc8bf6eea/1534800414860-1M4HEAJ6B0YNGJ24821V/header.jpg Showroom https://images.squarespace-cdn.com/content/v1/5b71c535365f028dc8bf6eea/1534803191369-DOTAL3HHA4HCHIJ91J5J/22.jpg Showroom - Fuerza Bruta Visuals https://images.squarespace-cdn.com/content/v1/5b71c535365f028dc8bf6eea/1534802530236-ENFCWDHPT68DJ4J8TLOP/11.jpg Showroom - Ilustration https://images.squarespace-cdn.com/content/v1/5b71c535365f028dc8bf6eea/1534802681285-MEDL5HCKABAVOJZI9FM2/10.jpg Showroom - Spot for Event https://images.squarespace-cdn.com/content/v1/5b71c535365f028dc8bf6eea/1534802699080-KQE5FLXUUCB3JFP4TGTP/7.jpg Showroom - Illustration https://images.squarespace-cdn.com/content/v1/5b71c535365f028dc8bf6eea/1534803157213-XJS99EG4G4M9NN8DRZ48/12.jpg Showroom - Ident for TV Channel https://images.squarespace-cdn.com/content/v1/5b71c535365f028dc8bf6eea/1534803228728-FX5MLXDUHPD9Y0SKVNTS/17.jpg Showroom - Spot for Retail Furniture https://images.squarespace-cdn.com/content/v1/5b71c535365f028dc8bf6eea/1534803242194-1HU10ESWBWHQCF2C9R2A/13.jpg Showroom - Identity for TV Show https://images.squarespace-cdn.com/content/v1/5b71c535365f028dc8bf6eea/1534803342387-VR8CSXW750PVIK6GQWAE/21.jpg Showroom - Series of Spots for Instagram https://images.squarespace-cdn.com/content/v1/5b71c535365f028dc8bf6eea/1534803351546-FHUYREAJ52C4XOOK0Z9W/19.jpg Showroom - Ident for TV Channel https://images.squarespace-cdn.com/content/v1/5b71c535365f028dc8bf6eea/1534803358296-V8YSTSFLF4TNTZ4GLY2R/14.jpg Showroom - Ident for TV Channel https://images.squarespace-cdn.com/content/v1/5b71c535365f028dc8bf6eea/1534803610766-BIZZ0OVC098JRJ82NC9X/23a.jpg Showroom - Identity https://images.squarespace-cdn.com/content/v1/5b71c535365f028dc8bf6eea/1534803614715-F5ZKO4SI3GYPNI4HHGDA/23b.jpg Showroom - Identity https://images.squarespace-cdn.com/content/v1/5b71c535365f028dc8bf6eea/1649638098575-0FR84MS2J56C6D91U8PK/Screen+Shot+2022-04-10+at+5.47.58+PM.png Showroom https://images.squarespace-cdn.com/content/v1/5b71c535365f028dc8bf6eea/1534803676350-DWOSQ96H2EYM8YUL3I3O/20.jpg Showroom - Ident for TV Channel https://images.squarespace-cdn.com/content/v1/5b71c535365f028dc8bf6eea/1534884397073-USD18QB95TTZAK01SXDB/8.jpg Showroom - Illustration https://images.squarespace-cdn.com/content/v1/5b71c535365f028dc8bf6eea/1534890585212-ELK910JY8PTFS3YMVGSN/InBold1_5.jpg Showroom - Collage https://images.squarespace-cdn.com/content/v1/5b71c535365f028dc8bf6eea/1534891067185-MMSP8MNBTWN0BTS7R0BB/26.jpg Showroom - Branding for TV Channel https://images.squarespace-cdn.com/content/v1/5b71c535365f028dc8bf6eea/1534893550589-Z9U2I95HFW63DCYI0CHW/28.jpg Showroom https://images.squarespace-cdn.com/content/v1/5b71c535365f028dc8bf6eea/1649637945686-9OCXYF3WEAKO6XPD9TA2/Screen+Shot+2022-04-08+at+9.51.09+AM.png Showroom https://images.squarespace-cdn.com/content/v1/5b71c535365f028dc8bf6eea/1649637969478-DN2QAUOQVTSBVK8QQOSG/Screen+Shot+2022-04-05+at+9.39.57+AM.png Showroom https://www.laupeltzer.com/about daily 0.75 2024-09-08 https://images.squarespace-cdn.com/content/v1/5b71c535365f028dc8bf6eea/1534800078600-P7QX64GJ5Y6ENA7MSVTQ/InBold_Confessions_OPEN_2.jpg About