what I do :
Creative / Art Direction
Graphic Design
Illustration
Editorial
I am Laura, nice to meet you :)
I am an Argentinian Senior Graphic Designer currently working as a Brand Design Director in Portland, Oregon. Job positions are very different according the place you are working in, so I can describe what I do on these 4 statements:
• I have been developing and implementing cohesive brand identities, from concepting and crafting logos and typography, to brand guidelines, photography, image direction and marketing materials.
• I love conceptualizing and executing brand campaigns and their respective toolkits.
• I like collaborating with cross-functional teams, including strategists, copywriters, and producers, to ensure seamless brand consistency.
• Mentoring junior designers, fostering a collaborative and creative environment is one of my favorite parts of my job.
• I would add that I have an extensive expertise in remote work around the world. I have worked for most of the markets in the planet, from LATAM, to Europe, Asia and of course, the US; with great results and making great friends.
The projects featured on this website are my favorites. They reflect my work, range and design / art direction. I am also a savvy designer when it comes to work on storyboards and motion graphics direction.
That’s a major and short resume after more than 15 years of work.
Looking forward to hearing from you. Thanks for reading!