This project was a pitch for the Identity of the City of Munich.
We were required to work with their Corporate Red and Yellow and create a visual system which communicates a warmer and closer image of the city.
“From the Heart” was the tagline, so we decided to take the “M” and show it in a warm, but strong shape, almost suggesting a heart.
We worked on a broad visual system, from stationary and brochures to posters and pictograms.