Branding toolkit for the USWNST campaing for their World Cup 2018, where they would be pursuing their 5th start.
Show the world the success and vibrance of USNWT. Acknowledge their professionalism and merits, including their 4th star.
Bring that fierceness by prompt traces of ink, dramatic photography and strong hand-made typography.
Art and line roar together.
National colors as emotional connection with
national identity.
A tribal call from the best team.
A strong call to action, rallying fans to support and interact.
Strength of team and fans working as one, by working on a powerful look&feel which shows the epic of team work.
Dramatic art approach.
Deep shadows, mud, heroic poses in photography.
Look$feel works a s astrong block that works together.
Simple layout with strong diagonal layouts.
Colors reinforced National reference
with a personal twist.
Type and stripes are giving a strong sense of movement.