Firecracker Steak & Shrimp, FCSS, isn’t just a meal, it's an indulgent experience. To bring its premium quality alive, I created this clean but compelling art direction on food photography and developed a set of visual elements, -frames-, that supported the merge of American-Chinese culture, building visual equity for Panda Express.
Under the same art direction, the second LTO is about “Wok Fire Shrimp”. A Panda dish characterized by the charred texture of ingredients on the fire with a wok. Sizzling shrimp, dripping sauce and tossing ingredients were key to give identity to this top 10 Panda Express Dishes.