Concept and Design for Branding Strategy for the city of Vienna.
Logo Concept and Design. Marketing Strategies. Ad Campaign. Stationary. Outdoor. Pictograms.
This project was a pitch for the Identity of the City of Vienna.
We were required to work with their Corporate Red and build a consistent image that would show their sophisticated but modern look to the world.
The concept was taking the map of the “quarters”, the neighborhoods of Vienna, and build a sharp and clean logo for the city. The quarters are a distinctive icon for the city so we decided to pick them as main identity element and develop the visuals from the map abstraction.
We worked on a broad visual system, from stationary and brochures to posters and pictograms.